About Deep Lake Software

AI Solutions For Owner-Led,
Founder-Led, and.
Family-Owned Businesses.

We deploy best-in-class AI tools as one integrated system — around how you already operate, with the team you already have. Based in Nashville, TN.
What We Are

Deep Lake Software is an AI solutions company built for businesses where the owner, founder, or family is still at the center of operations. We’re not a dev shop and we don’t build custom software from scratch. We deploy, configure, and integrate the world’s best AI tools into one coherent system — built around the software you already run and the problems you actually need to solve.

Owner-led businesses have more opportunity than they’re capturing. Not because the demand isn’t there — but because the connective tissue between their people, systems, and customers is broken. AI is the connective tissue. We find the gaps, quantify what they’re costing, and deploy AI to close them — without disrupting what’s already working.

What We Are

Outcomes Over Features
Revenue recovered, hours saved, margin improved. If the system isn’t delivering, something needs to change — and we own that.

Works With What You Have

NetSuite, Oracle, Microsoft 365, Dynamics, Salesforce, ServiceTitan — we integrate around your existing systems. No migration. No disruption.

People First

AI should make your team more capable, not redundant. Every deployment is designed to empower the people already there.

Speed That Matters

Every day without the right system is a day of missed revenue. Most clients are live in weeks, not at the end of a six-month roadmap.

Our Portfolio

The Deep Lake
Family of Brands

Deep Lake Software is the parent company behind two specialized
brands — each built for a distinct customer.

LittleGiant

AI Solutions · SMB Packaged Product

Packaged AI solutions for owner-led businesses. Monthly subscription, done-for-you deployment, live in weeks.

RBLocal
Digital Marketing · Local Business
Digital marketing for local businesses — SEO, paid search, reputation management, and lead generation.