AI SOLUTIONS FOR OWNER-LED, FOUNDER-LED, AND FAMILY-OWNED BUSINESSES.

Friction-Free AI.
Deployed Around
How You Operate.

DEEP LAKE SOFTWARE • NASHVILLE, TN

We deploy best-in-class AI tools as one integrated system — built around the software you already run, the team you already have, and the problems you actually need to solve.

1000s

HOURS RECOVERED

24/7

AI COVERAGE

0

RIP & REPLACE

<30

DAYS TO RESULTS

WHERE WE WORK

Eight Places Owner-Led Businesses
Leak The Most.

Every business we work with has the same operational choke points. We use AI to find them, quantify them, and eliminate them — without disrupting what’s already working.

🚀

Sales

Same accounts. No outbound. No system to find new customers.

📣

Marketing

No pipeline. No content. Visibility limited to referrals.

📋

RFPs & Quoting
Missed bids. Slow turnaround. No follow-up after submission.

⚙️

Back-Office

Disconnected systems. Manual data entry. Reporting that takes days.

🔗
Supply Chain
Manual POs. No supplier visibility. Reactive, not proactive.

🚀

Inventory
Gut-feel decisions. Stockouts. Carrying costs eating margin.

⚙️

Profitability
P&L exists. Margin by job or customer? Nobody knows.
👥
Team & Knowledge

Institutional knowledge in heads. When people leave, it goes with them.

Most business owners have no idea what these choke points are costing them — until they see it mapped out.

How We Work

Not A Dev Shop.
Not Rip-And-Replace.

We select, configure, and integrate the right AI tools for your situation. You never manage vendors, licenses, or integrations.

01

Free AI Audit

We map your operation, quantify the gaps, and prescribe exactly what AI would do about them. No commitment. No pitch.

02

Solution Design

We select the right tools, design the integration architecture, and scope the deployment around the systems you already run.

03

Deployment

We configure, integrate, and launch. Your team gets a live handoff — not a license and a help doc.

04

Results In 30 Days

Most clients see measurable impact within 30 days — revenue recovered, hours saved, opportunities no longer missed.

Why Deep Lake Software

Accountable To Results.
Not Deliverables.

Most AI vendors hand you a tool and disappear. We own the outcome.
Outcomes Over Features
Revenue recovered, hours saved, margin improved. If the system isn’t delivering, something needs to change — and we own that.
Works With What You Have
NetSuite, Oracle, Microsoft 365, Dynamics, Salesforce, ServiceTitan — we integrate around your existing systems. No migration. No disruption.

People First

AI should make your team more capable, not redundant. Every deployment is designed to empower the people already there.
Speed That Matters
Every day without the right system is a day of missed revenue. Most clients are live in weeks, not at the end of a six-month roadmap.
Our Portfolio

The Deep Lake
Family of Brands

Deep Lake Software is the parent company behind two specialized
brands — each built for a distinct customer.

LittleGiant

AI Solutions · SMB Packaged Product

Packaged AI solutions for owner-led businesses. Monthly subscription, done-for-you deployment, live in weeks.

RBLocal
Digital Marketing · Local Business
Digital marketing for local businesses — SEO, paid search, reputation management, and lead generation.

Ready To Remove
The Friction?

Start with a free AI audit. We map your operation, identify where you’re leaking revenue and time, and show you exactly what AI would do about it.

No commitment · No pitch · No obligation