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For fractional HR & HR consulting firms

Your pipeline shouldn't depend on word of mouth. Get a client acquisition system that fills it on purpose.

Deep Lake Software builds two steady channels for your firm: outbound to companies that need HR expertise now, and a partner and referral network that sends clients your way. More projects, more retainers, fewer feast-or-famine months.

What the system delivers

Referrals are great until they dry up. A lumpy pipeline makes it hard to plan, hire or say no to the wrong work. We put two dependable channels behind your growth.

Outbound to companies that need HR

Reach businesses with no HR function, companies dealing with workplace conflict, and teams growing past 20 to 50 employees, the moments when outside HR expertise matters most.

A partner & referral network

Build relationships with CPAs, benefits brokers, employment attorneys, PEOs and coaches who already serve your ideal clients, so introductions come in regularly.

A predictable pipeline

Two channels working every week means new conversations don't hinge on who happened to mention you last month.

More retainers

Turn projects into ongoing monthly engagements by starting more relationships and staying in front of clients after the project ends.

How it works

From a 20-minute call to a system that runs every week.

1

20-minute call

We learn your services, the clients you want more of, and where your work comes from today.

2

Define targets & partners

We pin down the companies to reach and the referral partners worth building relationships with.

3

Launch both channels

We set up outbound and partner outreach in your voice, with follow-up handled so no conversation goes cold.

4

You take the meetings

Interested prospects and partners land on your calendar. You review what matters and focus on clients.

What's included

One team runs the system so you can stay focused on client work.

Why Deep Lake Software

We build software and automation for professional services firms, and we pair it with hands-on client acquisition.

Two channels, one team

Outbound and partner referrals are run together, so nothing falls between vendors.

Built for small firms

Designed for independent and fractional HR practices, not enterprise departments.

You stay in control

Nothing goes out in your name without your approval.

Frequently asked questions

Who is this for?

Small HR consulting and fractional HR firms that sell projects and retainers and want a pipeline that doesn't depend on word of mouth.

Which companies do you reach out to?

Businesses likely to need outside HR expertise: those without an HR function, those facing workplace conflict, and those growing past 20 to 50 employees. We refine the list with you on the call.

How does the referral network work?

We help you recruit and stay in touch with professionals who serve the same companies you do, such as CPAs, benefits brokers, employment attorneys, PEOs and coaches, so they have a reason and an easy way to send clients your way.

Will outreach sound like me?

Yes. Messaging is built from your expertise and voice, and you approve it before anything goes out.

How much does it cost?

Pricing depends on your firm and goals. We'll walk through options on the call.

What happens on the 20-minute call?

We talk through where your clients come from today, who you want more of, and whether we're a fit. No pressure.

Ready for a pipeline you can count on?

Book a 20-minute call and we'll map out where your next clients and referral partners can come from.

Book a 20-minute call