Book a 20-minute callBook a call
Home › Solutions › Partner Referral Program
Solution · Partner referral program

Turn word of mouth into a system. Get referral partners who send clients on purpose, not by accident.

Your ideal clients already trust other advisors. We help you build a small network of them, keep it warm with automation, and track every introduction, so referrals come in steadily.

The problem

Referrals are usually the best clients a firm gets. They are also the least managed part of the business.

Referrals come by luck

Nobody owns the partner relationships, so introductions arrive whenever someone happens to think of you.

Partners go quiet

Without a reason to stay in touch, even good partners forget what you do and who you're looking for.

No idea who sends what

Without tracking, you can't tell which partners are worth investing in.

How it works

Built around the software you already run. Nothing goes out in your name without your approval.

1

Pick the right partners

We identify the advisors who serve your ideal clients before you do, and what those clients need from you.

2

Open the conversation

Outreach leads with their clients, not your services, and brings something useful: a checklist, a guide or an intro.

3

Agree on a simple handoff

Define the ideal referral for each side, a warm email intro within two business days, and closing the loop every time.

4

Stay top of mind, and track it

A monthly update and a quarterly check-in run on a schedule, and every intro is tagged in your CRM so you see who sends what.

Fixed-price Statement of Work. No payment beyond setup until the prototype works.

What it looks like in practice

Examples of what we deploy. The free call tells us which ones fit your business.

A partner network for fractional HR firms

CPAs, benefits brokers, employment attorneys, PEOs and business coaches already see the moment a client needs HR help. We recruit them and give them an easy way to send work your way.

Partner nurture on autopilot

Marketing nurture across email and SMS keeps partners warm with one useful update a month, and meeting notes and follow-ups are captured automatically after every check-in.

Referral tracking in the CRM

Every partner, intro, meeting and closed project is logged and tagged by source, with a quarterly view of which partners to invest in and which to refresh.

Free download · PDF

The Partner Referral Playbook

A one-page guide: which partners to pursue, how to open the conversation, a simple referral agreement, a cadence to stay top of mind, and how to track it. Written for HR firms, useful for any advisory practice. No email required.

Download the free PDF

Frequently asked questions

Who is this for?

Professional services firms that win most of their work through relationships, such as HR consultants, CPAs, fractional executives and specialist advisors.

Which partners should we pursue?

Advisors who serve the same clients you do at a different moment. For an HR firm that means CPAs, benefits brokers, employment attorneys, PEOs and coaches. We map the right list for your firm on the call.

Can we pay referral fees?

Some firms do, and some professions restrict them. We help you put a simple one-page agreement in writing; check any fee arrangement with your attorney and your partners' professional rules.

Will outreach to partners sound like us?

Yes. You approve every message before anything goes out in your name.

How much does it cost?

Fixed-price Statement of Work. No payment beyond setup until the prototype works. The exact price depends on your firm and goals, and we'll walk through it on the call.

Related

Ready to make referrals predictable?

Book a 20-minute call and we'll map the partners most likely to send you your next clients.

Book a 20-minute call